Shoppers who are worried about money may be more likely to tighten their budgets and look for bargains or use coupons. Others may be more likely to take advantage of “buy now, pay later” programs, like those offered by credit card companies or online retailers. Deals like these often appeal to shoppers who are feeling anxious or uncertain about their financial situation, as they can help to spread the cost of large purchases out over a period of time.
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