Connect with us

Hi, what are you looking for?


ITV share price analysis: plot thickens as ad revenue slumps

ITV, the UK’s largest commercial broadcaster, has been facing a tough time lately as its share price continues to plummet due to a slump in advertising revenue. The company’s shares have fallen by more than 60% since the start of the year, and the situation is not looking good.

The COVID-19 pandemic has hit the advertising industry hard, with many companies cutting back on their marketing budgets. This has had a significant impact on ITV, which relies heavily on advertising revenue to fund its operations. The company has been forced to cut costs and furlough staff to stay afloat.

However, the plot thickens as ITV faces increasing competition from streaming services such as Netflix and Amazon Prime. These platforms have been gaining popularity among viewers, who are increasingly turning away from traditional TV channels. This has led to a decline in ITV’s audience share, which has further impacted its advertising revenue.

Despite these challenges, ITV remains optimistic about its future. The company has been investing in its digital platforms and has launched its own streaming service, ITV Hub. It has also secured a number of high-profile sports broadcasting rights, including the Rugby World Cup and the Six Nations.

Investors will be closely watching ITV’s next move as the company looks to navigate its way through these challenging times. While the road ahead may be bumpy, there is still hope that ITV can turn things around and emerge stronger than ever.

Enter Your Information Below To Receive Free Trading Ideas, Latest News And Articles.

    Your information is secure and your privacy is protected. By opting in you agree to receive emails from us. Remember that you can opt-out any time, we hate spam too!

    You May Also Like

    Latest News

    As the United States continues to grapple with the ongoing immigration crisis, the House and Senate have found themselves at odds over how to...

    Latest News

    As the world continues to grapple with the COVID-19 pandemic, the global economy is facing unprecedented challenges. In the United States, President Joe Biden...

    Latest News

    Rep. Jennifer Wexton (D-Va.) announced on Tuesday that she has been diagnosed with Parkinson’s Disease. “If there’s one thing that Democrats and Republicans can...

    Latest News

    After Dianne Feinstein announced she’d contracted the shingles in early March, her staff said she planned to return to the Senate within a matter...

    Disclaimer:, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

    Copyright © 2023 All Rights Reserved.