NASCAR All-Star prize money: How much will the winning driver make for 2022 race?

Much of NASCAR’s finances are shrouded in mystery. That’s not the case for the All-Star Race.

The event’s cash prize is the biggest incentive for the competition. It’ll be the thing drivers are vying for when they travel to Texas Motor Speedway to take part in this year’s iteration of the race.

Well, that and bragging rights.

Sporting News has you covered on how much a winning driver makes for winning the All-Star Race, as well as a list of past winners of the competition.

How much money does a driver get for winning the All-Star Race?

Prize money: $1 million

The winner of NASCAR’s All-Star Race gets a cash prize of $1 million. Racer’s teams also take part in a pit stop challenge, which can net them $100,000.

It was a prize first introduced in the 2003 All-Star Race, which was the last one sponsored by Winston.

In ’03, that cash prize was quite significant. Jimmie Johnson, the winner of the 2003 All-Star Race, won over $7.7 million that season, the second-highest earnings of that year’s Cup Series earnings behind champion Matt Kenseth.

That $1 million earned during the All-Star race constituted about 13 percent of Johnson’s total earnings in 2003.

Fast forward to today, and the race has dwindled in popularity. The cash prize is more of a footnote than anything else in the present day, as it pales in comparison to the race winnings drivers earn over the course of the season.

In 2015 (the last year NASCAR made team earning available), Kevin Harvick made a series-leading $11.7 million. Yet the All-Star race prize remained the same. Hmm.

All-star race winners are technically losing money year-on-year. Allow me to explain.

The cash prize offered to racers has been fixed at $1 million since 2003. However, Jimmie Johnson’s 2003 All-Star race winnings would actually be worth $1.57 million in today’s market, according to Yahoo Sports’ Nick Bromberg.

The value of the American has depreciated over time. Yet the actual cash figure remains the same. So, racers are unable to stretch that $1 million as much as they could in 2003.

It seems NASCAR’s executives don’t have a great grasp of economics.

And the lack of interest in the contest has been apparent to many. This is one of a dozen or so different formats that have been used to drum up interest in the All-Star race. That’s the sign of a dying fanbase.

Perhaps NASCAR should make a change to the cash prize they offer rather than the way the race is run. Give drivers and their teams bigger payouts for winning the competition. Or, as Bromberg suggested in a 2017 article, simultaneously offer a $1 million cash prize to fans as well.

List of All-Star Race past winners

Year
Car
Winner
Owner
Model
1985
11
Darrell Waltrip
Junior Johnson & Associates
Chevrolet
1986
9
Bill Elliott
Melling Racing
Ford
1987
3
Dale Earnhardt
Richard Childress Racing
Chevrolet
1988
11
Terry Labonte
Junior Johnson & Associates (2)
Chevrolet
1989
27
Rusty Wallace
Blue Max Racing
Pontiac
1990
3
Dale Earnhardt (2)
Richard Childress Racing (2)
Chevrolet
1991
28
Davey Allison
Robert Yates Racing
Ford
1992
28
Davey Allison (2)
Robert Yates Racing (2)
Ford
1993
3
Dale Earnhardt (3)
Richard Childress Racing (3)
Chevrolet
1994
7
Geoffrey Bodine
Geoff Bodine Racing
Ford
1995
24
Jeff Gordon
Hendrick Motorsports
Chevrolet
1996
21
Michael Waltrip
Wood Brothers Racing
Ford
1997
24
Jeff Gordon
Hendrick Motorsports (2)
Chevrolet
1998
6
Mark Martin

Roush Fenway Racing

Ford
1999
5
Terry Labonte (2)
Hendrick Motorsports (3)
Chevrolet
2000
8
Dale Earnhardt Jr.
Dale Earnhardt Inc.
Chevrolet
2001
24
Jeff Gordon (3)
Hendrick Motorsports (4)
Chevrolet
2002
12
Ryan Newman
Penske Racing
Ford
2003
48
Jimmie Johnson
Hendrick Motorsports (5)
Chevrolet
2004
17
Matt Kenseth
Roush Fenway Racing (2)
Ford
2005
6
Mark Martin (2)
Roush Fenway Racing (3)
Ford
2006
48
Jimmie Johnson
Hendrick Motorsports (6)
Chevrolet
2007
29
Kevin Harvick
Richard Childress Racing (4)
Chevrolet
2008
9
Kasey Kahne
Gillett Evernham Motorsports
Dodge
2009
14
Tony Stewart
Stewart-Haas Racing
Chevrolet
2010
2
Kurt Busch
Penske Racing (2)
Dodge
2011
99
Carl Edwards
Roush Fenway Racing (4)
Ford
2012
48
Jimmie Johnson (3)
Hendrick Motorsports (7)
Chevrolet
2013
48
Jimmie Johnson (4)
Hendrick Motorsports (8)
Chevrolet
2014
1
Jamie McMurray
Chip Ganassi Racing (1)
Chevrolet
2015
11
Denny Hamlin
Joe Gibbs Racing
Toyota
2016
22
Joey Logano
Team Penske (3)
Ford
2017
18
Kyle Busch
Joe Gibbs Racing (2)
Toyota
2018
4
Kevin Harvick (2)
Stewart-Haas Racing (2)
Ford
2019
42
Kyle Larson
Chip Ganassi Racing (2)
Chevrolet
2020
9
Chase Elliott
Hendrick Motorsports (9)
Chevrolet
2021
5
Kyle Larson (2)
Hendrick Motorsports (10)
Chevrolet

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